Technology is at the heart of “the fourth industrial revolution” and is forcing the business world, its leaders and organisations, to change rapidly.

Half of the children starting the school today will work in unfamiliar professions. Nearly half of today’s jobs will be replaced by automation, robots and artificial intelligence within fifteen years.

The leadership, management and learning processes of businesses are already changing and will change more. The way in which customers connect with brands, products and services, will be reninvented with methods that we do not even imagine now.

&NOW is a new business expeirence, that builds on our twenty-five years of experience so that all business professionals can quickly adapt to this inevitable transformation, be able to take their place in the world, and take a closer look to the future.

This is an exciting, new generation business and technology week that will change all perspectives, helping business people – leaders and managers, including specialists in marketing and human resources, to see their futures differently and better.

It is about visionary minds building the passion to foresee and guide the future.

It is a technology centered experience that brings together the leader names of the new world in which the concepts of leadership, marketing, and human resources are intertwined and works for developing the ideas and capabilities of future leaders.

It is a great opportunity to be able to absorb the impact of technology on business, and how it can be transformed with technology!

&NOW includes well-established events such as Marketing Summit, Human Resources Summit, Gamechangers Awards, Future of Work Summit, Digital Leadership Summit, Be Digital Experience Zone, Rock & Tech Music Festival building on past experiences with today's language.

It is looking for the ways to grow business “10 times, not 10 percent”, and will engage business leaders in forums to explore these opportunities.

It brings together, the people who change the technology and the people changed by the technology in the same place. With its technological spirit it has and with the management expertises, it will help every participant to drive innovation and growth, in more creative, more agile and more profitable ways.

It enables leaders to engage their teams in creating the future together.

In particular areas where companies have presented the opportunities to experience different products or services, it will explore experiences that have not been experienced before, opening up all of our minds to the challenges and opportunities in every market, in every business.

Real innovation: It makes innovation applicable, right now.

The event is all about harnessing the potential of technology for business success. It explores new business models and new business solutions that will enhance the existing business, and help to take in new and exciting directions.

&NOW, right now, takes you closer to the future.

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